The world feels more unpredictable than ever, but does that mean you should wait to start your vegan business? We think now is exactly when purpose-driven businesses are needed most. Factory farming still harms billions of animals, forests are disappearing for animal agriculture, and CO₂ emissions keep rising. Your business can be part of the solution. Launching in challenging times builds resilience and drives real change. The future is uncertain, but the need for action is urgent. Here is why your time is now.

People don’t just buy products or ideas. They buy real outcomes. They want solutions that make their lives better. It’s not about features or the perfect looking product; it’s about tangible results and the way it makes them feel. When you shift your focus to what truly changes for your customers, everything in your vegan business becomes easier. Less overthinking, more clarity, and a message that actually resonates.

Starting a vegan business is exciting—until you’re drowning in decisions, overthinking every step, and rewriting your Instagram bio for the tenth time. Sound familiar? The good news: you don’t have to do it alone. A vegan business coach can help you cut through the confusion, find your focus, and actually enjoy the process.

If you’re active in the vegan business world or have spent time scrolling through LinkedIn, chances are you’ve heard of Sandra Nomoto. She’s the author of the world’s first vegan marketing book Vegan Marketing Success Stories and an award-winning ethical marketer for cruelty-free businesses.

In this interview, Sandra shares her best tips for aspiring vegan business owners and reflects on the proudest moments of her career as an ethical marketer.

Meredith Marin’s journey began with a mission to help restaurants and hotels embrace vegan-friendly practices. Now, as the founder of Vegan Hospitality, she’s inspiring and empowering others to make plant-based food accessible in their own communities, transforming the world of tourism and hospitality. In this interview, Meredith opens up about balancing work and family, tackling the challenges of a niche business, what it really takes to succeed, and why there’s never been a better time to start a vegan business

In this interview, Johanna Koskinen talks about her inspiring vegan business journey, the challenges she faced, and the lessons she learned along the way. She emphasizes the importance of community, courage, and progress over perfection when starting a business. If you're a vegan entrepreneur or thinking about becoming one, Johanna’s insights will give you the confidence to take action and create a meaningful impact. Dive into her story for valuable tips and inspiration!

A strong "WHY" is key for your vegan business. It’s like your guiding star, keeping you true to your core values and mission. When you know your deeper purpose, you can craft meaningful strategies and offers. This helps your business stay focused, resilient, and aligned with a compassionate, kind future.

New vegan coaches often struggle to make their first sale despite having great offers. To succeed, it's essential to identify your ideal customer and craft a realistic, irresistible offer. Focus on building trust through compassion and understanding your clients' needs, ensuring your sales process is ethical and authentic.

The only way to keep making an impact as a vegan business owner is by building a sustainable business model. It’s OK to charge a fair price for what you offer, whether it’s a vegan service or plant-based products. Charging appropriately ensures you can continue to do the work you love and amplify the change you’re striving for.

If you want to create an offer which sells you need to think of it as an idea as needed and effective as a painkiller. In vegan terms: your business offer has to be as sought after as a B12 supplement, something that every vegan needs.

Understanding your Ideal Customer Avatar (ICA) drives everything you create for your vegan business — your strategy, your pricing, your positioning, and your offerings.

The vegan market is rapidly growing, offering plenty of opportunities for entrepreneurs looking to make an impact in the plant-based industry. With increasing consumer awareness around sustainability and health, the demand for vegan products is higher than ever. Here are 5 innovative vegan business ideas to get inspired by and start your own journey into this thriving market.