What You Need to Know Before You Start Selling as a Vegan Coach or Expert
We often hear from new vegan coaches, experts, and consultants struggling to make their first sale. They've crafted amazing programs, polished their content, and posted on social media, hoping for immediate results. And why not? They’re confident in their offers and excited to share their knowledge with the world! But that’s not quite how sales work. It takes more than just enthusiasm to turn interest into revenue.
Before diving into selling, it’s important to pause and reflect. Success doesn’t happen by chance, and two key questions can guide your efforts:
Who is your ideal customer?
How can you make your offer irresistible to them?
An irresistible offer for your ideal customer
To identify your ideal customer, you need to understand who they are on a deeper level. Start by engaging with people who might be interested in your services—through conversations, surveys, or social media interactions. Explore their day-to-day struggles, aspirations, fears, and desires. By immersing yourself in their world, you’ll gain insights that allow you to craft an offer that feels like a tailored solution to their unique challenges.
An irresistible offer not only solves their problem but also provides a meaningful return on investment, whether it’s saving time, boosting health, increasing freedom, or improving overall well-being.
You need to understand who your customer is on a deeper level in order to create the perfect offer for them.
Your offer has to be believable
Equally important, your offer needs to be realistic and trustworthy. While it’s tempting to make bold promises, such as rapid weight loss through a plant-based diet, overpromising can erode your credibility. Instead, focus on achievable, sustainable outcomes that align with your values.
Building a vegan business is not just about making money—it’s rooted in compassion and ethics. This means understanding your clients' emotions and needs on a deep level, fostering a sense of trust and empathy. When you connect with potential clients from this place of compassion, your sales process will naturally flow and feel authentic.
What strategies have worked for you in connecting with potential clients? Share your experiences in the comments!
Let us know how we can support you in growing our vegan businesses and making a positive impact!