Meet the Vegan Business Experts
At the Vegan Business School, you get the best support possible to make your vegan business a success. My team of experts and I, with many years of experience in our fields, help you bring your dream of a vegan business to life. Think of us as your co-captains, filling the gaps in the business and mindset side while you navigate towards your dreams.
We are all united by the vision of creating a more vegan-friendly world.
Roxy Vélez
Social Media and Branding Expert
Hi, I’m Roxy Vélez, a Berlin-based Creative Director, Art Director, and Brand Consultant with a strong background in motion design. Passionate about blending creativity with strategic insight, I have led my studio, Vexquisit, to specialize in the vegan narrative, bringing ethical storytelling to the forefront of design. Together with my cat, Adonis, I also run the social media account Adonis Sugar Kitty. This inspiring, educational and entertaining project raises awareness about feline diabetes while reaching millions across TikTok, Instagram, and YouTube.
www.roxyvelez.com
Why do I teach
what I teach
Effective social media not only captures and reflects the essence of what your brand stands for but also connects you emotionally with your audience, building lasting loyalty and trust.
For vegan startups, where mission and values are pivotal, strong branding on social meida is not just crucial: it’s HOW you can resonate deeply with your community.
What will I talk about in the workshop
In this workshop, we'll explore the fundamentals of social media for vegan startups. We'll discuss how to develop a compelling social media identity that resonates with your target audience and aligns with your ethical values. We’ll cover the basics of creating a cohesive visual and narrative brand presence that can effectively communicate your mission and attract loyal customers.
Viktoria Roussina
Mindset Expert
Viktoria Roussina is a mindset coach who guides womxn on their journey of self-discovery to connect with their power and create magic in their life.
www.viktoriaroussina.com
Why do I teach
what I teach
I believe in magic and the way to experience it is through our mind. Understanding and working with your mind is a key element to personal and professional success that is true to you. Since I experienced this magic for myself through my own mindset journey, I'm committed to pass these insights forward so that you can experience your magic for yourself.
What will I talk about in the workshop
In this workshop you will do a deep dive into the world of the subconscious mind: what it is, how it operates, how it is linked to our conscious mind and how you can work together with it (instead of against it) to set yourself up for personal and professional success.
In the 1:1 session we will create a bespoke Emotional Freedom Technique sequence and Anchor for you. These are two tools that you will have at hand whenever you need support to overcome challenging feelings and limiting beliefs and step (back) into your truth to take the most aligned action for you and your business
Adi Levy
Web Design Expert
Adi Levy is a vegan cultural entrepreneur, visual storyteller, and web designer with over 20 years of experience. Through his design studio, VAZA, he focuses on providing services to individuals, organizations, and businesses dedicated to the well-being of people, animals, and the environment. In addition to his studio work, Adi co-directs several international social-impact projects, including initiatives that promote veganism and advocate for animal rights and liberation.
Johanna Koskinen
Copywriter Expert
Hi, I'm Johanna, a certified copywriter, coach, and marketing strategist who divides her time between Finland and Berlin. An activist at heart, I love helping vegan business owners create impactful copy that increases their visibility, boosts their sales, and creates a more ethical future.
What will I talk about in the workshop
I believe there's a hidden copywriter in everyone. I also believe that copywriting doesn't have to be complicated. At its best, copy flows effortlessly from you, much like a conversation with a good friend. In this workshop, you'll learn the basics of writing impactful copy in a way that feels good, sounds like you, and delivers results.
Why do I teach
what I teach
Copywriting is one of the most important parts of any purpose-driven business because great copy captures attention and inspires people to take action—whether it's to buy, donate, or click a sign-up button. When written thoughtfully, your copy creates relationships, not just transactions, and helps you build a community that rallies behind your mission.
More teachers to join…
We'll be welcoming more teachers to the team soon, tailored to the needs of our group program participants. Stay tuned! New names will be announced soon!
Would you like to become part of the experts’ team?
Are you a vegan with expertise in a business-related field like financial planning, marketing, sales, branding, mindset, and more? Whatever your specialty, I’d love to hear from you! Let’s explore how we can collaborate to support the growing movement of compassionate entrepreneurs. I can’t wait to learn more about you!