About the founder

I founded my first social business in 2013 while I was still a student. It focused on food waste and didn’t last long, but little did I know that it would be the starting point of a never-ending journey into the world of social business and entrepreneurship.

When I became vegan shortly after, I realized I wanted to bring the energy and power I had experienced in the social business world to veganism. This inspired me to organize the first startup event for vegan businesses in 2015, called the Plant-Based Innovation Lab. From that event, a network for vegan entrepreneurs emerged, which I ran with great joy and passion for many years, hosting events in various cities across Europe.

Along the way, I also co-founded the Singa Factory in 2016 in Switzerland, an accelerator program for refugees. Once this program was successfully up and running, I returned to my vegan business path.

In 2018, I became the co-founder of Faloa, an online store for high-end vegan fashion. This startup taught me invaluable lessons about the dos and especially the don'ts of business creation.

All of these experiences ultimately led me to establish the Vegan Business School in 2022.

My journey of empowering plant-based entrepreneurs began in 2015 with the Plant-Based Innovation Lab, a startup event I co-organized with a group of visionary vegans. That experience sparked my passion for bringing like-minded changemakers together. Since then, I have been creating spaces and opportunities for vegans and entrepreneurs to connect, inspire one another, and build a better world, one business at a time.

I am a multi-passionate individual and entrepreneur, as one of my role models, Marie Forleo, describes it. Embracing my unique combination of interests comes naturally to me. From working in the Swiss Foreign Ministry to organizing numerous start-up events, pursuing journalism, and building communities, these diverse experiences have allowed me to build a broad set of skills and expertise.

When I’m not working to make the world a better place, I love spending time in nature with my two dogs or exploring the mountains on skis. I am also an avid meditation practitioner and constantly strive for personal and spiritual growth.

I became vegan in 2013 and have been dedicated ever since to being a positive force for the vegan cause. Ethically motivated, I fully embrace the vegan lifestyle in all its aspects.

I studied art history, business administration, and political science in Zurich, Paris, and Geneva. My biggest dream was to pursue a career in the art market and become an art auctioneer – until I turned vegan.

Shortly after, I left my home country of Switzerland and moved to Berlin, often called the vegan capital of Europe. It was there that my journey into the vegan business world truly began. Today, I divide my time between Berlin and the Alps, balancing a dynamic business life with the tranquility, grandeur, and beauty of the mountains.