A Powerful WHY: The Guiding Star for Your Vegan Busines
"People don’t buy what you do, they buy why you do it. And what you do serves as the proof of what you believe." This quote from Simon Sinek, author and motivational speaker, perfectly sums up his "Golden Circle" concept, which has helped countless entrepreneurs find clarity in their purpose.
The Golden Circle emphasizes starting with your "WHY"—your deeper purpose and belief system. Once you define your WHY, you can explore "HOW" you'll bring it to life and "WHAT" actions or products will showcase your mission. Rather than just focusing on selling products or services, it’s about leading with purpose and staying true to your convictions.
The Golden Circle helps you stay aligned with your values and vision, even if you change your offer.
Develop your own WHY
As a vegan business owner, you probably already have a strong WHY, whether it's advocating for animal rights, reducing environmental impact, or promoting better health. However, it's easy to get caught up in the "WHAT"—your products or services—without fully aligning them with your mission. By shifting your focus to your WHY first, you'll unlock different ways to realize your goals and create offers that feel meaningful to both you and your audience.
When you begin with your WHY, it becomes easier to explore different approaches and strategies that fit your mission. This alignment not only strengthens your business but also gives you flexibility and resilience when times get tough. You’ll find that your sense of purpose keeps you grounded.
The WHY of the Vegan Business School
We’ve developed our own Golden Circle to guide us, and it’s been invaluable during challenging moments.
WHY we do what we do: Our vision is a world where no animal suffers, where we preserve and protect the environment, and where people live compassionately, taking care of the earth and each other. We believe that vegan businesses are a leading force in creating a better world for animals, people, and the environment.
HOW do we do it: We guide and empower vegans to start their own vegan business.
WHAT do we offer: We offer 4-months live online trainings and 1:1 coaching sessions.
We want to create a sustainable and peaceful future for all living beings.
Are you curious about how the Golden Circle can transform your business? Reach out to us—we’d love to hear about your journey and whether you’ve crafted your own Golden Circle!