Is Your Vegan Business Idea a Vitamin C or B12 Solution?

No idea what we are talking about?

In business, your idea should be a B12, not just Vitamin C . This idea stems from the classic concept of painkiller vs. vitamin solutions. At the Vegan Business School, we love adapting these business concepts to the vegan world. It makes them more fun and relatable!

How to create a vegan business offer which sells

A painkiller idea solves a critical, urgent problem for your customers—something that keeps them up at night (the pain) and that they’re actively seeking a solution for (a painkiller). It’s essential. A vitamin, however, offers a nice-to-have benefit. It might make your customer feel good, but it doesn’t address a pressing need.

Just like B12 is essential for vegans, a B12 business solution (the painkiller idea) is something your customers truly need. To take vitamin, on the other hand, is nice but not necessary. It’s a luxury or might offers some benefits, just like extra vitamin C for a vegan—good to have, but not crucial.

Take healthy vegan dog food: As a vegan dog owner, you actively search for vegan food that aligns with your values. Feeding meet it something you really want to avoid. For you, vegan dog food is a B12 solution. But for a non-vegan dog owner, it’s more of a vitamin—a nice option but not a necessity. It would take more work to convince them it’s essential. 🐩

To create a B12 business idea, you need to understand your ideal customer. Identify their key problems and offer solutions that bring real, tangible results.

Want to know more about how to define your ideal customer? Check out our last post on creating your customer avatar!

You are not sure whether your vegan business idea is a B12 or Vitamin C solution? Get in touch to get a free 1h analysis of your vegan business idea.