The only way to keep making an impact as a vegan business owner is by building a sustainable business model. It’s OK to charge a fair price for what you offer, whether it’s a vegan service or plant-based products. Charging appropriately ensures you can continue to do the work you love and amplify the change you’re striving for.

Understanding your Ideal Customer Avatar (ICA) drives everything you create for your vegan business — your strategy, your pricing, your positioning, and your offerings.